10 Elements of a Perfect Freestyle Stroke

The off-season is an ideal time to work on improving swimming technique. Whether you’re planning a break after a long season or preparing to ramp up your training for the next one, you may want to take the next few months to work on the checklist below—a list that can help you become a more…

Breathing, great to get it right.

I’m going to assume you’ve been successfully breathing for some time. You get enough oxygen into your blood to support your physiological requirements and power your limbs, organs, and muscles. You know how to inhale, and exhaling is a breeze. You even know how to breathe through your nostrils like a champ. In other words,…

Why the Name “Iconoclasses”

The Origin of the Business Name “Iconoclasses”, has been asked on numerous occasions. We needed a name!  So it is here I arrived – for no better reason!   “Iconoclasses” synonymous, with Iconoclasm (People who engage in or support iconoclasm are called iconoclasts) a term that has come to be applied figuratively to any individual who challenges…