The Origin of the Business Name “Iconoclasses”, has been asked on numerous occasions. We needed a name! So it is here I arrived – for no better reason!
“Iconoclasses” synonymous, with Iconoclasm (People who engage in or support iconoclasm are called iconoclasts) a term that has come to be applied figuratively to any individual who challenges “cherished beliefs or venerated institutions on the grounds that they are erroneous or pernicious”
Iconoclasm being social belief in the importance of the destruction of usually religious icons. Over time, however the word, usually in the adjectival form, has also come to refer to statements or actions against any well-established status quo.
Iconoclasses | training | body & mind 