Digital badge - Development Coach 2017-18

Holds accreditation as Development Coach: Tony Brady (TA1837)  Development Coach-Proffessional:  Certificate of Currency – 2017/2018

Exercise isn’t just about helping out your health down the road, and it’s certainly not just about vanity. What you do in the gym (or on the roads, in the ocean, etc.) makes you a better, higher-performing person outside of it. The truth, cliché as it may sound, is this: When you develop physical fitness, you’re developing life fitness, too.

Age should not be a deterrent to physical ability:
“How old would you be if you didn’t know how old you are?”… Satchel Paige

Coaching, in its simplest form, means to train, tutor or give instruction. It is an excellent skill that can be used to enhance growth and performance, as well as promote individual responsibility and accountability.

Iconoclasses Coaching is an ongoing process to endeavour to help build and maintain an effective athlete, coach relationships.

Iconoclasses coaching can help identify an athlete’s growth, as well as help plan and develop new skills. Using their skills, we can evaluate and address the developmental needs of the athlete and help them select diverse experiences to gain necessary skills. Coach’s and athlete’s can work collaboratively on developing plans that might include training, new programs, life style enrichment, self-study, or work levels and intensities.

There are many types of coaching elements that provide a framework of the coaching process. The following are examples of the basis elements that are essential when it comes to performance coaching:

Building Trust – Trust is key to coaching. The coach and athlete’s relationship must have some level of trust for coaching to work. A mutual interest in the success of the other is critical. Trust can begin to develop through open, honest feedback and respect.

Defining the Issues – The coach should seek information from the athlete’s to better understand the issue or performance in question. The emphasis is not on proving who is right or wrong, but on gathering information in a non-judgmental manner.

Coaching for Success – Taking athlete’s from compliance to commitment can be difficult. Finding or creating that factor means sometimes helping the athlete’s get in touch with what matters to him/her – what are his/her internal goals. Sometimes this is best achieved through the use of open-ended questions leading to the athlete’s self discovery.

Creating a Plan of Action – For the purpose of buy-in and commitment, the coach and the athlete’s should jointly create the training/action plan. The plan should include performance goals that are simple, measurable and attainable.

Feedback: – Feedback is the primary tool used to provide athlete’s with information and guidance. Feedback consists of two-way communication.

The athlete’s feedback provides coach’s with clues regarding how they are hindering or aiding their own race and training quality or performance.

Some Personal History:

I have mentored people towards completing their first 1/2 marathon, first marathon, 70.3 Ironman & Full Ironman, as well as assisted people towards improving their trail running while often reaching new PB’s along the way.

I have personally competed and completed as following (after starting Triathlon at age 55 Years (now 64 years at time of writing.)

A list of some personal accomplishments. (Started Triathlon at age 55)

  • Several Full Marathon’s and Half Marathons races
    (I run in training at least 30 x Half Marathons+ a year in
  • Boston Marathon
  • Barossa Marathon
  • Adelaide Maraton
  • Ultra Trail Australia 50km/2400m Climb, Ultra Marathon
  • Yurrebbilla 56Km, Ultra Marathon
  • Mount Crawford 35km
  • Cleland Trails: 25km/760m Climb
  • Full Ironman World Championships: KONA-Hawaii
  • 70.3 Ironman World Championships: Mooloolaba
  • 7 x Full Ironman
  • 7 x 70.3 Ironman
  • All World Athlete (AWA) three times
  • Australian National Long Course Champion – 55/59 Age Group
  • World Championship-Sprint Distance
  • World Championship-Long Course distance
  • Multiple Olympic (Standard) distance events.
  • Multiple Sprint distance events.
  • Multiple Tin-Man & Challenge events. (Link to first year in Sport-Post Mortem)

Prior to Triathlon

  • I participated in the sport of Endurance Horse Riding for 12 years in Victoria and South Australia. Competing in 40km, 80km, 100km & 160km one day events, and 200km, 240km two day events.
  • Tom Quilty “Gold Cup” The premium Endurance Riders event (Equivalent in statue as KONA)
  • I was the Treasurer of the South Australian Endurance Horse Riders Association (SAERA) for 2-Years, and active at committee level in Victorian (VERA).
  • Other sports of included Motocross, Endurance Motocross Events (including the Original BP-HATTA Lakes Rallies), Rugby Union-for Nepean in NSW, Water-Polo and Australian Rules Football at Glenthompson, Victoria, in the Mininera District League.
  • Currently I am the “Social Manager & Web Site Manager” of the West Lakes- “Lakers Triathlon Club” in South Australia. A member for some 10 years.
Avondale Katrina-Tony Brady


From the age of 13 years, I have had a continuous participation of some form of organised sporting activity, along side participation for pure pleasure. At time of writing this, I am 64, and my passion has not abated.

My last race International race was in 2016 Xiamen China 70.3 IRONMAN, completing of 5th positioning the (60-64 AG). Not as I wished, but acceptable following a bad respiratory virus for 5 weeks that  seriously interrupting training and a race day bike mechanical issue. I was more than happy. (Not all thing go to plan, that you can always count on), the bonus was a totally enjoyable China experience and the 2 weeks holiday in Xiamen, the small island of Gulangyu.

Personally, I regard my biggest long term success, is finishing every race that I have ever entered in my life time in sport. Once entered I have never withdrawn, or DNS or DNF.